[Pdf/ePub] The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee download ebook

The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

The Matchmakers: The New Economics of Multisided Platforms Links to an external site.

Free online pdf books download The Matchmakers: The New Economics of Multisided Platforms 9781633691728

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

Economic Focus: What is the Relevance of Multi-Sided Platform
The Economics of Multi-Sided Platforms Matchmaking – providing a physical location (e.g. shopping mall) or a virtual location (e.g. a website  Transactions in Two-Sided Markets
economic research for at least the past fifteen years. The idea of looking at transactions between the sides in these markets is not new. One D of transactions realized on the platform depends only on the aggregate price Weyl (2010) notes, referring to a multi-sided optimal pricing model, 'perhaps  Paper 9, Protecting the Tax Base in the Digital Economy
Cyberspace or “base cyberisation” due to new ways of doing business play a more important role in multi-sided business models or platforms, which are the modern versions of the ancient village market and matchmakers. Software platforms - Cade
These multi-sided platforms are “economic catalysts.” They've been Villagematchmaker brings men and women together. Economics Economics ofMultisided. Platform .. New Economics of MSPs Should Guide Them. The Industrial Organization of Markets with Two-Sided Platforms
Two-sided platforms (2SPs) cater to two or more distinct groups of customers, facilitating The village market and the village matchmaker were 2SPs; eBay and growing literature has illuminated the economic principles that apply to 2SPs generally. Evans and Schmalensee, w18783 The Antitrust Analysis ofMulti-Sided  Paying with Plastic: The Digital Revolution in Buying and Borrowing
helpful history, with an economics lean. would love for David Evans to update his book for the . The Matchmakers: The New Economics of Multisided Platforms.

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